Felipe Caro is a freelance illustrator, designer, and visual storyteller from Colombia who now resides in north London. His playful style is based on key aesthetic
components such as bold lines and constructions based on geometric shapes and collages that tap into hand drawn and digital techniques. Felipe’s artwork is all about the owl becoming a beacon and drawing attention while creating a ‘wow’ effect on passersby (hence the name). The design is based on his own style which is minimalist, colourful, playful and bold.